AIIM Conference & Expo
Opportunity
Percussion Software was looking for something different for their booth - a unique and creative way Percussion Software benefits from StageCoach Improv's expertiseto drive attendee traffic, create energy, and capture quality leads at the annual AIIM Conference and Expo at the Boston Convention & Exhibition Center.
Value Provided
StageCoach Improv provided Percussion Software with a juggler, stilt-walker, improviser (Barbara), who generated silly-fun energy and excitement and drew a large crowd of trade show attendees to the Percussion Booth. Barbara changed characters and costumes throughout the trade show, which delivered a message that Percussion Software provides value as a content change management company.
Barbara drove traffic to our booth and made the entire booth experience more compelling to our audience. I was very happy with my dealings with StageCoach Improv and how professionally and smoothly things went.